Course Curriculum

  • 1

    Course Overview

  • 2

    Introduction

    • How To Use This Course
  • 3

    Chapter 1 - What Is Sound And Where Did It Come From?

    • 1.1 - The Origins of Sound

    • 1.2 - A Precursor to Language

    • 1.3 - Alerts and Notifications

    • 1.4 - Just Two Notes

    • 1.5 - The Sound of Silence

    • Test Your Knowledge

    • Chapter 1 Homework Exercises
  • 4

    Chapter 2 - The Origins of Advertising

    • 2.1 - Sound and Storytelling

    • 2.2 - Radio and Radio Advertising

    • 2.3 - Long Live the King

    • 2.4 - Introducing...the Internet

    • 2.5 - Interactive Experiences

    • 2.6 - Creativity Within the Platform

    • Test Your Knowledge

    • Chapter 2 Homework Exercises
  • 5

    Chapter 3 - Advertising Today

    • 3.1 - Streaming Advertising

    • 3.2 - Voice Ads and Voice Response

    • 3.3 - An Enhancement, Not a Replacement

    • 3.4 - Predictions for the Future of Audio Advertising

    • Test Your Knowledge

    • Chapter 3 Homework Exercises
  • 6

    Chapter 4 - Sound's Role in Decision Making and Buying Power

  • 7

    Chapter 5 - Your Brain On Sound

    • 5.1 - The Different Ways Sound Travels

    • 5.2 - Light Vs. Sound

    • 5.3 - Brain Imagery

    • 5.4 - We All Make Sound

    • Test Your Knowledge

    • Chapter 5 Homework Exercises
  • 8

    Chapter 6 - Wrap Up

    • Chapter 6 - Wrap Up

    • Sounds Power and Influence in Marketing - eBook Download

    • Course Feedback Survey